Why Referrals Are Your Secret Weapon
In today's competitive job market, standing out is more challenging than ever. But there's a proven strategy to get noticed: referrals. When someone within a company vouches for you, your chances of landing an interview—and the job—increase dramatically.
This playbook offers a step-by-step guide to help you:
- Understand the true value of referrals
- Build a robust referral network
- Craft compelling messages that get responses
- Navigate coffee chats with confidence
- Activate referrals effectively
- Follow up without being pushy
Real Results from Real People
What's Inside the Playbook
- Understanding Referrals: Debunking myths and highlighting benefits
- Building Your Referral Pipeline: Identifying and reaching out to potential referrers
- The LinkedIn Play: Expanding your network strategically
- The Messaging Blueprint: Writing messages that resonate
- The Coffee Chat Strategy: Making the most of informational interviews
- Referral Activation: Turning conversations into opportunities
- Timing: Knowing when to act
- Follow-Up Strategy: Staying on top without overstepping
- Final Tips and Pitfalls to Avoid: Ensuring long-term success
- Bonus Templates and Checklists: Ready-to-use resources to streamline your efforts
Meet Dr. Kobus
Dr. Jörn Kobus is an experienced former Jr. Asc Partner at McKinsey & Company. He has earned a global reputation as a leading expert in career development.
He assisted his clients in securing over 1,500 job offers with a combined annual starting salary of over 100 million USD.
Jörn's dedication to developing young professionals is evident in his work on several core training programs for McKinsey's young consultants.
While still at the firm, he also played a pivotal role in shaping McKinsey's global training program for Digitalization and Analytics.
Take Control of Your Job Search Today
Don't leave your career to chance. Equip yourself with the tools and strategies to proactively secure referrals and land the job you deserve.
Invest in your future. Start building meaningful connections that open doors.
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